Advertise dating site
Furthermore, advertisers who wish to advertise paid packages are reminded to ensure that any costs or savings claims are genuine and clear.
In 2018, the ASA upheld a complaint about the savings claims on a dating site, finding that the packages had never been sold at the advertised price (Since Being Single Ltd, 24 January 2018).
We are committed to maintaining standards, protecting users and giving those users assurance as outlined in Our Guiding Principles. A link to our customer service arrangements is provided here.
In order to give your profile every chance of success, it is visible to over-50s members of our general dating services using the same platform.
Profiles are moderated and your personal data is protected. For any complaints and enquiries you may contact us here.
One advertiser claimed that on their website “someone finds their match once every ten minutes”.
The advertiser, Match.com, stated that they had performed surveys of relevant members – however, the ASA found that the survey only included paid subscribers (rather than free users, who could browse without being able to send messages).
Previously, the ASA has not upheld complaints about shots of couples kissing passionately, stating that the ad was not likely to cause serious or widespread offence (Match.com, 2017).
For more information on this issue, please see our guidance on Offence: Sex.
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If you don't, then you will have to hire someone/company to do that on your behalf.