Online dating revenues 2016
Variety of apps have come up entering niche markets like LGBT dating services, serious dating, and even dislike-based dating apps.
All these preferences are made possible through Big Data and Machine Learning which are much easier to collect and implement via smartphones. So, if you wish to develop a dating app of your own, the key to keep your user addicted is the UX behind it.
Image Source It is predicted that by 2031, at least 50% of married couples would’ve met online.
The average online dating service user spends 3 annually.
Image Source The number one reason why dating apps have become so popular is that they are more efficient.
A site is not a click away and as accessible as an app. With features like geo-proximity and machine learning tailor-making choices to your preferences, websites may soon become redundant.
India, therefore, has witnessed a huge change since it was difficult for women traditionally to even choose their partners.
The success of Tinder has encouraged several entrepreneurs to develop some amazing applications in the online dating segment.
Being busy is normalcy and probably a pride but this leaves little scope for meeting offline.
In fact, 4 out of 5 people prefer mobile dating to online sites.61% of users are more likely to “hook-up” on a dating app rather than a website.
Websites are not as easy to use and revenue generating as apps.
India is the 9th largest market for online dating users.
With the fast-food economy and increased internet penetration, these numbers are going to increase multi-fold.