Who uses online dating the most

"Early on, dating apps prioritized proximity and appearance, so, compared with paid dating sites in particular, they seemed like a superficial enabler of semi-anonymous hookup culture," said Fred Feinberg, a marketing and statistics professor at the University of Michigan who has conducted research on dating apps.

"[But] as the app market has matured, it's expanded its footprint to the long-term-relationship-minded, too.

But with such a breadth of apps to choose from, which one is the best bet?

The answer, in short, depends on what you're looking for.

And a full 47% of survey respondents who use Tinder specifically use it for hooking up.

Our Time turns the idea of hookup culture on its head; instead, it encourages users to search for pen pals, friends, dates, long-term relationships Bumble set itself apart from all the other dating services crowding the app store by requiring women to make the first move once a match is made.

"There is an undeniable gamification element to Tinder," said e Harmony CEO Grant Langston.

"I have a friend, mid-40's, single, beautiful, who uses Tinder and never expects to have a single date.

She comes home from work, pours a big glass of wine and browses through the men. I can see how that's a non-threatening way to get a slight adrenaline rush." "Ease of use" (how long it takes to set up a profile, how many questions you're meant to answer and how seamlessly the interface works) of any given dating app changes significantly depending on the level of seriousness users are looking for, Langston added.

"The more casual the relationship you are seeking, the more a person [prioritizes] ease of use.

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The sheer number of apps and users can make simply swiping seem like a daunting task.

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